L.A. County Consumer & Business Affairs - Update 7/22/20 - Census 2020: It's Serious Business

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July 22, 2020


Dear Los Angeles County Business Owner,

The future of our local economy depends on getting everyone in Los Angeles County counted on the 2020 Census. As trusted messengers, business leaders have a unique opportunity to make a positive impact for the next decade. 

How are Californians doing on the Census? 

As of today63.2% of households have self responded to the census. However, in Los Angeles County the most updated data shows us that we are falling behind and at risk of an undercount.

What would an undercount of LA county mean?

Our representation is at risk: Information from the census is used to allocate political representation at the local, state and national levels.

Federal programs that are helping families survive is at risk: Data from the 2020 Census will serve as a guide to determine the amount of funding the state would receive. In FY 2016 alone, California received $115 billion in public funding for schools, roads, health care, food assistance, workforce assistance, and other vital, community services. 

Funds for emergency response and health institutions are at risk: Census data are critical for emergency planning and response. In the case of the COVID-19 pandemic, they can help identify where people who are vulnerable live so officials can implement key prevention efforts.

Man draped in U.S. flag.

How can you help?

Promoting the 2020 Census and encouraging your employees, customers, and community is an easy lift and one of one of the most important actions you can take this year. Here are some actions that are FREE:

  • Attend the 2020 Census Update Webinar TODAY - Wednesday, July 22, 2020 from 1:00 PM - 2:00 PM and learn how local chambers of commerce, community-based organizations, and small businesses can drive the response rate. Hosted by the California Hispanic Chambers of Commerce Foundation, ReadyNation, and the Latino Community Foundation. Register here.
  • Fill out this google formto receive FREE resources for your business, while supplies last.
  • Send the message below to your employees via email, text, or include it in your next teleconference meeting:

Dear employees,

You haven’t missed your chance to participate in the 2020 Census! If your home hasn’t responded, a paper form is on the way. Check your mailbox this week for your opportunity to bring education, health care, housing, and political power to your community. If a paper form doesn’t work for you, you can respond online or by phone. There are so many ways to count yourself in the 2020 Census -- don’t wait! Click here 
for more information.

The census is safe and your information is private. It is illegal for anyone to share your information and there are laws that prevent anyone from providing your personal information to anyone.

Filling out the 2020 Census is easy. The 2020 Census will ask a few simple questions like your age, the number of children in your home and your marital status. The U.S. Census Bureau will send you a postcard to complete the survey online. If you don’t have access to the Internet, you can complete the census by mail or phone. Call 1-800-923-8282 for assistance.

Participation is important. Each person counted in the census means more money will go to your community for the next 10 years for things like roads, schools, hospitals, and job programs.In the past, many communities have been left out of the census. It’s important for everyone living in the U.S. to be counted – citizens and non-citizens. With 10 million people living in LA County, we have a lot to gain.


Free Foreclosure Prevention Services Available for Property Owners Facing Financial Hardships Due to COVID-19 Pandemic

Los Angeles County Disaster Help Center Provides Property Owners with Assistance in Avoiding Foreclosures

LOS ANGELES – Today, with the support of the Los Angeles County Board of Supervisors, the Department of Consumer and Business Affairs (DCBA) announces the launch of enhanced foreclosure prevention services for property owners and landlords with 15 or fewer units in Los Angeles County as part of the Los Angeles County Disaster Help Center. Free one-on-one counseling and support is available for property owners who have been adversely affected by the ongoing Coronavirus/COVID-19 emergency.

Whether their loan is owned by the government, a national or state charter bank, or private institution, property owners facing COVID-19 hardships may be eligible for temporary relief. The Disaster Help Center has a dedicated team of multilingual foreclosure counselors available to assist L.A. County property owners from potentially losing their properties. Our counselors can help property owners work with their lenders, who might offer:

  • Forbearance plans to temporarily reduce or delay payments
  • Repayment plans for missed payments
  • Loan modifications to reduce payments, interest or extend the loan term
  • Short sales to sell the home for less than you owe
  • Programs unique to lenders

Some lenders may be limited in initiating foreclosures during the declared COVID-19 health emergency.

Counselors can also assist with filing complaints for violations of various city, state, county, and federal moratoriums.

“We recognize the COVID-19 health emergency has resulted in significant job loss and loss of income for thousands of L.A. County property owners,” said Joseph M. Nicchitta, Director of DCBA. “As a result, the number of property owners seeking foreclosure avoidance will increase. Los Angeles County is rising to meet that challenge and provide property owners with some much-needed relief by offering expanded foreclosure prevention services. We applaud the Board of Supervisors for their leadership in protecting all property owners during this very difficult period.”

For more information, contact the L.A. County Disaster Help Center by phone at (833) 238-4450, email disasterhelpcenter@lacounty.gov, or visit LACountyHelpCenter.org.



Grant Application Deadline Extended


Small businesses across the country are confronting extreme economic challenges as a result of the COVID-19 pandemic. Financial support at this critical time can make the difference between staying in business or closing permanently, leading to lost income, jobs, and economic stability.

Thanks to a $2.5 million investment from Verizon, LISC is offering grants to help small businesses fill urgent financial gaps until they can resume normal operations or until other more permanent financing becomes available. The new application deadline is April 4.

The grants of up to $10,000 can help businesses with:

  • Rent and utilities
  • Meeting payroll
  • Paying outstanding debt to vendors
  • Other immediate operations costs



Dedicated County Call Center Serving Residents Whose Livelihoods Have Been Disrupted During Coronavirus/COVID-19 Emergency

Today, with support of the Los Angeles County Board of Supervisors, the Departments of Consumer and Business Affairs (DCBA) and Workforce Development, Aging and Community Services (WDACS) are proud to announce the launch of the new L.A. County Business and Worker Disaster Help Center, a new centralized call center and website providing free, one-on-one counseling and support for business owners and workers who have been adversely affected by the ongoing Coronavirus/COVID-19 emergency.

Whether you are a business owner struggling to keep your doors open or a worker who’s uncertain about their next paycheck, L.A. County now has a single location where you can get immediate help, tailored to your situation. You can get assistance from the L.A. County Business and Worker Disaster Help Center in the manner that’s most convenient to you:

“While we are doing all that we can to slow the spread of COVID-19 throughout Los Angeles County, we know that this pandemic is having an enormous impact on residents, businesses and organizations throughout our local communities, said L.A. County Board of Supervisors Chair Kathryn Barger. “This Help Center will be a critical resource for businesses and employees by providing direct assistance to those in need.”

“While the residents of Los Angeles County have demonstrated an incredible amount of resilience during this challenging time, they will not weather this storm alone,” said Los Angeles County Supervisor Hilda L. Solis. “The L.A. County Business and Worker Disaster Help Center is in line with my commitment to support our local businesses, and now more than ever, they deserve our help. L.A. County will respond by providing businesses, employers, and workers centralized resources at lacountyhelpcenter.org to ensure clear and consistent information as we collectively work to slow the spread of COVID-19.”

“Small businesses are facing serious financial distress and disruption during this time, and we want them to know they can rely on the County to be an effective leader and service provider as we help our business owners and workers navigate this crisis. The Help Center will not only help them to connect to resources but position our communities for recovery,” said Supervisor Mark Ridley-Thomas.

Joseph M. Nicchitta, Director of DCBA, said, “We recognize that every person in the County is dealing with their own unique circumstances due to the coronavirus emergency, and L.A. County is rising to meet that challenge. DCBA is proud to lead a coalition of departments and agencies to help improve the lives of business owners and workers in our communities.” The Help Center will assist businesses in determining the applicability of public health orders and accessing state and federal resources, including recent relief packages from the state and federal governments. For individuals, the Help Center will assist with filing unemployment insurance claims, finding employment opportunities, and discovering available County resources. “They can now turn to one dedicated place for assistance,” said Nicchitta.

“WDACS and our partners have been working around the clock to ensure businesses and workers have clear, one-on-one access to essential services. This free one-stop shop from L.A. County, easily accessible in different languages by phone, email, and online, will support all affected businesses and workers,” said Otto Solorzano, Acting Director of the L.A. County Department of Workforce Development, Aging and Community Services. “Through this Help Center, workers will have easy access to a number of financial benefits, including state unemployment insurance, as well as job search and career services provided by America’s Job Centers of California. Businesses will be helped with emergency loans, workshare programs, and individualized assistance. During this difficult time, L.A. County is moving quickly to address the growing need for support and guidance for our businesses and workers.”

The Business and Worker Disaster Help Center, operated jointly by DCBA and WDACS, is open to answer calls Monday to Friday from 8 a.m. to 4:30 p.m. With the support of our County partners, the Help Center is staffed with dedicated, helpful, and multilingual support. Participating County departments and State agencies include:

  • L.A. County Chief Executive Office
  • L.A. County Office of Emergency Management
  • L.A. County Child Support Services
  • L.A. County Counsel
  • L.A. County Internal Services Department
  • L.A. County Department of Public Social Services
  • L.A. County Treasurer and Tax Collector
  • L.A. County Library
  • L.A. County Department of Public Health
  • L.A. County Department of Regional Planning
  • California Governor’s Office of Business and Economic Development (GO-Biz)





DCBA Contact: Keven Chavez, Public Information Officer
(213) 974-9699, kchavez@dcba.lacounty.gov

WDACS Contact: Michael Kapp, Director of Public Affairs
(213) 706-8140, mkapp@wdacs.lacounty.gov