Hosted by MCSC/Women's Business Center

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan, you could potentially waste thousands of dollars and hours trying to grow your business.

A well-executed marketing plan will help you:

• Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
• Set goals for marketing your business
• Define your target audience with buyer personas
• Create your Unique Selling Proposition based on competitor analysis
• Measure and Optimize your Marketing Efforts
• Define your brand with proper visuals and messaging
• Determine the tools you will need to execute your marketing plan