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Golden State Marketing: Build Your Buyer Personas - Part 2 of 3

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Name: Golden State Marketing: Build Your Buyer Personas - Part 2 of 3
Date: August 25, 2021
Time: 3:30 PM - 5:30 PM PDT
HANDS ON WORKSHOP: Build Your Buyer Personas
Event Description:

Hosted by SCORE Princeton, NJ

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.


Register Here:
https://princeton.score.org/event/build-your-buyer-personas-part-2-3

Location:
Virtual

 
Date/Time Information:

August 25th 2021
3:30 pm to 5:30 pm
Contact Information:
Patty Ross (707) 227 4061
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