Hosted by SCORE Los Angeles
Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
You Will Learn:
- The 5 C’s of E-Mail Marketing Basics
- How to create a content calendar with a complimentary digital version sent to all students
- How to pick the E-Mail platform right for your business
- Anatomy of E-Mail design
- Subject Lines
- Best times and days to send E-Mails
- Why List Segmentation is important (case study provided)
- Basic Automations
- How to create E-Mail graphics using Canva
- How to set up Google analytic tracking links
- A/B Testing Tips
Thursday Jan 20, 2022
10:00 AM - 12:00 PM PST
This is a virtual event
$20
Register here:
https://losangeles.score.org/event/e-mail-marketing-essentials-business-8
Patty Ross (310) 560-5185
Send Email
Printed courtesy of www.venicechamber.net/ – Contact the Venice Chamber of Commerce for more information.
PO Box 202, Venice, CA 90294 – 310.822.5425 – info@venicechamber.net