Luvira Consulting - GTM101: Influencer Hiring & Brand Partnerships

Creator partnerships have become a real growth channel, but most founders are figuring out how to hire, structure, and manage them as they go. This session pulls back the curtain.

Expect a candid, tactical discussion followed by audience Q&A. Come with your questions on hiring, budgets, and building your own creator strategy.

Topics of Discussion:

1. What influencer marketing looks like inside a modern marketing mix
2. How founder- and influencer-led social content becomes a growth channel
3. How to source, vet, contract, and manage creator relationships
4. When to bring in an agency and how that partnership works in practice

Hosted by:

Panchali Saha is a Los Angeles-based talent manager, strategist, and founder of Raai, a talent management and entertainment company focused on helping underrepresented creators build sustainable careers and greater ownership of their work. She has worked across entertainment, creator strategy, brand partnerships, talent management, and IP development, with experience at Lionsgate, Tremolo Productions, and Whalar. Through Raai, she works with creators and brands to build thoughtful partnerships that drive business results while supporting long-term creative and economic value.

Jasmeet Kaur is the founder of Luvira Consulting, a fractional operations and people strategy firm supporting startups and growing companies. Her background spans M&A, cross-border expansion, operations, organizational design, and people strategy across industries including CPG, consumer tech, marketplaces, community tech, and hardtech. Through Luvira, she works with founders and operators on practical strategies for building teams, strengthening operations, and scaling their businesses.