VCC Virtual Lunch & Learn: Marketing Plan 101 with Golden State Marketing
Join us online for Virtual Lunch & Learn where business professionals, while enjoying a delicious lunch, obtain information and tips for refining skills and acquiring new knowledge via a virtual presentation.
Patty Ross from Golden State Marketing will go over the basics of a marketing plan and teach participants how to create a roadmap to success for their business.
Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you..then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.
A well-executed marketing plan will help you:
- Define Your Business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats)
- Define Your Target Audience with buyer personas
- Develop a Budget
- Define your brand with proper visuals and messaging
- Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness
Before you spend time and money on marketing, figure out first who your ideal customer is, what your unique selling proposition is, what you strengths, weaknesses, opportunities and threats are and how to have the right message for your brand!
The Zoom link will be provided upon registration.
This event is offered at no charge. Donations (suggested - $10) are welcome to support Chamber programs. Donate online - www.venicechamber.net/donate or through Zelle: firstname.lastname@example.org
Patty, a Venice native, has well over 20 years of experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including restaurant, financial, legal, health and beauty, motorsports, landscape design, CBD/Cannabis, political activism and nonprofits. Golden State Marketing, and her other business, California Wine Marketing, were founded in 2006.
Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.